TEREMANA
Share the Mana
To help Teremana Tequila stand out in a crowded category, we created a campaign focusing on the brand’s core belief in the spirit of mana. The campaign, called “Mana Makes the Difference,” highlights different aspects of the tequila-making process that are unique to Teremana. The launch campaign helped propel Teremana to become the fastest premium spirits brand to sell 1 million cases in its first year.
ART DIRECTORSHARE THE MANA
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TEREMANA
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ART DIRECTOR
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SHARE THE MANA ✳︎ TEREMANA ✳︎ ART DIRECTOR ✳︎
FRAMES
“The people and craftsmen who make Teremana® put Mana into everything they do, which makes the end product all the more special. It was important for me to shine a light directly on them as a way to continue to express my gratitude for the incredible work they do”
is a social series that turns a simple bar tab into something more meaningful. At each stop, we open a tab and partner with local hosts to get people talking. We prompted honest, human conversations that cut through the noise. It’s a simple
idea: stay a little longer, laugh a little louder, and leave with more than you came for.
KEEP THE
TAB OPEN
A campaign built around the oldest social network, the table. A place where people gather, connect and share good energy.
The Table
At the heart of the experience a stunning 120’ long oak table, a direct nod to Jalisco’s Sierra Madre region, known for its majestic oak trees. Surrounding it are 113 uniquely sculpted chairs, adding artistry and intention to every seat at the table.
